This Privacy Policy explains how Portside Direct collects, uses, discloses, and protects personal information when you visit portsidedirect.com, make a purchase, contact us, create an account, sign up for communications, or otherwise interact with our website.

Privacy Policy Overview

Contact Information

Personal Information We Collect

We collect information that helps us operate our store, process purchases, communicate with customers, prevent fraud, improve our website, and provide customer support. The categories of personal information we collect may include the following:

How We Collect Information

We collect personal information in several ways:

• Directly from you: When you place an order, create an account, contact us, submit a form, request a return, sign up for email marketing, or otherwise provide information.
• Automatically through our website: Through cookies, pixels, log files, analytics tools, tags, and similar technologies when you visit or interact with our site.
• From service providers: From platforms and vendors that help us process orders, prevent fraud, provide checkout, send communications, manage shipping, analyze site performance, and support marketing.

How We Use Personal Information

Portside Direct may use personal information for the following purposes:

• To operate and maintain our website.
• To process payments, orders, returns, refunds, and exchanges.
• To arrange shipping, delivery, order tracking, and fulfillment.
• To communicate with you about orders, product questions, returns, support requests, and account matters.
• To screen orders for fraud, abuse, unauthorized activity, chargeback risk, and security concerns.
• To provide product recommendations, promotional communications, abandoned cart reminders, or marketing messages where permitted.
• To improve our website, product pages, customer experience, advertising, and business operations.
• To comply with legal obligations, tax requirements, accounting obligations, law enforcement requests, subpoenas, or other lawful processes.
• To protect our rights, customers, business, website, property, and service providers.

Payment Information

We do not directly store full credit card numbers on our own systems. Payment information is processed through Shopify, payment processors, and related secure checkout providers. These providers process payment details in accordance with their own security and privacy practices.

Sharing Personal Information

We may share personal information with trusted service providers and business partners who help us operate our store and provide services to you. These may include:

• Shopify: Our ecommerce platform provider, which powers our online store, checkout, order management, and related services.
• Payment processors: Providers that process payments, refunds, fraud screening, and chargeback-related activity.
• Shipping and fulfillment providers: Carriers, distributors, warehouse partners, dropship suppliers, freight providers, and fulfillment services used to process and deliver orders.
• Customer support providers: Tools or platforms used to respond to customer questions, return requests, order issues, and product inquiries.
• Marketing and analytics providers: Email platforms, advertising platforms, analytics tools, pixels, and related services used to understand website performance and communicate with customers.
• Legal, accounting, and compliance providers: Professionals or services used for tax, legal, accounting, fraud prevention, dispute resolution, insurance, and compliance matters.

We may also disclose information if required to comply with applicable laws, regulations, subpoenas, court orders, lawful requests, fraud investigations, chargeback disputes, or to protect our legal rights.

Cookies and Tracking Technologies

Cookies are small files placed on your device when you visit a website. We use cookies and similar technologies to operate the website, remember cart and checkout activity, improve site performance, analyze traffic, support security, personalize content, and measure advertising performance.

You can control cookies through your browser settings. Blocking or deleting cookies may affect website functionality, including checkout, cart, customer account access, localization, and personalization.

Analytics and Advertising

We may use analytics and advertising tools such as Shopify analytics, Google tools, Meta/Facebook tools, Microsoft/Bing tools, email marketing tools, and other similar services to understand how customers use the site, measure marketing performance, and provide more relevant product information or advertising.

You may opt out of certain targeted advertising through the following resources:

• Google Ads Settings
• Meta/Facebook Ad Preferences
• Microsoft Ad Settings
• Digital Advertising Alliance Opt-Out Portal
• Google Analytics Opt-Out Browser Add-On

Data Retention

We retain personal information for as long as reasonably necessary to provide our services, fulfill orders, comply with tax and accounting obligations, resolve disputes, prevent fraud, enforce agreements, maintain business records, and comply with legal requirements.

Order information may be retained for business, accounting, tax, legal, warranty, dispute, and fraud-prevention purposes unless deletion is required by applicable law.

Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no website, platform, payment system, transmission method, or storage system can be guaranteed to be 100% secure.

Customers are responsible for keeping account login credentials confidential and for notifying us promptly if they believe their account or order information has been accessed without authorization.

Children’s Privacy

Our website is intended for use by adults and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. These may include the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information.
• Request a copy of your personal information in a portable format.
• Opt out of certain targeted advertising or certain sharing of personal information where applicable.
• Withdraw consent for marketing communications where applicable.
• Appeal or submit a complaint where required by applicable law.

To exercise privacy rights, contact us at customerservice@portsidedirect.com. We may need to verify your identity before processing certain requests.

California Privacy Notice

California residents may have rights under California privacy laws, including the right to know what categories of personal information are collected, the purposes for which information is used, the categories of sources, the categories of third parties to whom information is disclosed, and the right to request access, correction, deletion, and opt-out of certain sharing or sale of personal information where applicable.

In the past 12 months, we may have collected the following categories of personal information:

• Identifiers: Name, email address, phone number, billing address, shipping address, IP address, and account identifiers.
• Commercial information: Products purchased, products viewed, order history, return requests, customer service records, and transaction details.
• Internet or network activity: Browser activity, pages viewed, search terms, device information, cookies, interactions with ads or emails, and site usage information.
• Geolocation-related information: Approximate location inferred from IP address or shipping/billing information.
• Payment-related information: Payment status and transaction details processed by payment providers. We do not store full credit card numbers on our own systems.
• Inferences: Product interests, shopping preferences, marketing segments, and customer support needs based on interactions with our site.

We use these categories for the purposes described in this Privacy Policy, including order fulfillment, customer support, fraud prevention, analytics, advertising, legal compliance, and business operations.

We do not knowingly sell personal information of minors under 16. We may use advertising and analytics technologies that could be considered “sharing” or “sale” of personal information under certain privacy laws. You may contact us to request more information or exercise applicable opt-out rights.

EEA, UK, and International Users

If you are located in the European Economic Area, United Kingdom, or another region with similar privacy rights, we may process your personal information based on one or more lawful bases, including performance of a contract, legitimate interests, legal obligations, and consent where required.

Your information may be processed in the United States, Canada, and other locations where we, Shopify, service providers, payment processors, fulfillment partners, or other vendors operate. By using our site or placing an order, you understand that your information may be transferred outside your country or region.

Email Marketing and Communications

If you sign up for email marketing or otherwise consent to receive promotional communications, we may send updates, product information, promotions, abandoned cart reminders, and other marketing messages. You can unsubscribe from marketing emails by using the unsubscribe link in the message or by contacting us.

Transactional messages, such as order confirmations, shipping updates, account notices, fraud prevention notices, return communications, and customer service replies, may still be sent even if you opt out of marketing.

Third-Party Links

Our website may include links to third-party websites, products, services, manufacturer pages, social media platforms, payment providers, shipping providers, or other external resources. We are not responsible for the privacy practices, security, content, or policies of third-party websites.

Do Not Track

Some browsers offer a “Do Not Track” signal. Because there is not a consistent industry standard for responding to these signals, our website may not respond to Do Not Track signals in a uniform way.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, service providers, legal requirements, or business operations. Updates will be posted on this page with a revised effective date.